Welcome to Asset Optimization & Solutions

Asset Optimization & Solutions is your trusted partner in optimizing REO asset management and disposition.

We specialize in connecting institutional clients, private equity firms, and hedge funds with the most qualified and thoroughly vetted real estate brokers nationwide. Our commitment is to identify the best exit strategy for each asset, maximizing your return on investment.

With over 35 years of experience in REO asset management, our Principal, Bob Norrell, and his team serve as the critical liaison between asset owners and real estate professionals. We leverage our extensive network of trained agents, analytical approach, and deep understanding of market conditions to provide superior customer service and adapt to our clients' specific requirements.

OUR SERVICES INCLUDE:

Broker Referral and Management:

We identify, verify, and refer the ideal real estate brokers for your specific asset management needs, ensuring a perfect match between client requirements and broker capabilities.

REO Consulting and Training:

We offer expert consulting and training services to loan servicers, agents, and title companies, focusing on process improvement, efficiency enhancement, and best practices in REO asset management. We offer public workshops and private sessions for your team.

Customized Component Services:

We provide tailored solutions for individual asset management processes, such as property valuations, repair management, marketing strategy implementation, and title and closing services.

Asset Optimization & Solutions is committed to "Doing the Right Thing" and continuously seeking opportunities to enhance processes and improve efficiencies. Our hands-on approach, strong vendor oversight, and dedication to achieving the highest total net execution set us apart in the industry.

Discover how our expertise and commitment to excellence can help you optimize your REO asset management and disposition. Contact us today to learn more.