Welcome to Asset Optimization & Solutions

Bob Norrell is a 35+ year veteran in Real Estate Management (REO) and valuations and currently serves as the Principal of Asset Optimization & Solutions, LLC (AssetOpsLLC.com). His expertise encompasses asset management, consulting, training, and component services in the REO domain. Throughout his career, Bob spent years managing foreclosures, was a partner in an asset management firm, and owned a consulting and training company.

His extensive experience includes managing and selling over 300,000 REOs for various institutions, private equity investors, and hedge funds. Additionally, he led a team responsible for valuations of Non-Performing Loans (NPLs) as well as default servicing, establish Current Market Values (CMVs) and mark-to-market values for decision-making.

Bob's hands-on approach, conducting inspections of numerous assets and overseeing repairs, has enabled him to provide strong vendor oversight and alignment with asset owners. He employs best execution and strong advocacy for property repair and a commitment to achieving the highest total net execution while prioritizing home sales to end users. Bob possesses a unique ability to determine the best exit strategies for assets.

Bob espouses the "Doing the Right Thing" philosophy and continually seeks opportunities to enhance processes and improve efficiencies. A mentor, he willingly shares his expertise, leveraging his extensive knowledge gained throughout his career, and speaks at various industry events. Furthermore, Bob is a licensed real estate broker, which adds to his credentials in the field.